Growth. Without the guesswork.

We are your fractional marketing team, using our proprietary insight frameworks to uncover what really drives your customers and what doesn't. No guesswork. Just focused action that aligns with your goals, your budget, and your stage of growth.

We help B2B SaaS startups and scale ups grow with clarity and impact, until the time is right to hire in-house.

We have launched, pivoted and scaled many times.

Before launching Scale Up, we were in-house, leading the marketing teams of some of the UK’s fastest growing companies.

WHY WE HELP STARTUPS SUCCEED.

With our in-depth approach to understanding what motivates your audience, our in-house researchers find the real insights that focus startups on what will work and cut out the stuff that doesn't. We then work as part of your team to build and lead your marketing efforts to hit your targets. Our mission is to improve your odds of success.

Need clearer direction?

Build a marketing strategy based on a deep understanding of your target audience.

INSIGHTS & GAME PLAN

need someone to take ownership?

Work with you to turn strategy into reality (and results) Placing the best talent on the ground with you.

FRACTIONAL CMO

need a
marketing team?

We're marketers hiring marketers. We assemble the right team to deliver on your goals

TALENT

We’ve WORKED WITH OVER 100+ STARTUPS AND SCALE UPS

We understand the journey you're on. We work alongside you to navigate challenges, hit your goals, and grow your team in the most effective way.

Our fractional model removes the guesswork from your marketing strategy, so you can scale with confidence and pace. Behind the scenes, we've built a team of experts across every skill a CMO needs, ready to plug in and deliver where it counts most.

Let's Chat
ScaleUp collective - team member Lucy Woolfenden

Lucy Woolfenden

Founder & CEO
20 years in agency and in-house CMO incl Starling Bank, Yolt & Skype

ronan oduffy

Growth Strategist
Multiple entreprenuer and growth strategist
ScaleUp collective - team member Vanessa Kent

Vanessa Kent

Portfolio CMO
Led agency and in-house teams including Coconut & BMW
ScaleUp collective - team member Anna Sandford-James

Anna Sandford-James

Audience Insights
Lead comms strategist and research academic

SIMON PRINCE

Portfolio CMO
Tech start up and scale up CMO and former SaaS Founder

Jack Field

Head of Talent
15 years building teams in-house, embedded and agency-side

emma clayton

Portfolio CMO
Led marketing and commercials teams in-house fintech, pharma and AI.

our mission is to make your growth more predictable

We work with brands to cut the guesswork out of the marketing plans so they scale faster.

“DOUBLED REVENUE AND WEBSITE traffic”

Testimonial author
Rory Cramer
CEO, Homeviews
Read the case study --->

“reached business goals twice as fast”

Testimonial author
Lee McQueen
CEO, Phoenix51
Read the case study --->

“built our marketing team from scratch”

Testimonial author
Robin Peters
CEO, Snugg
Read the case study --->

“MUCH MORE EFFECTIVE THAN IN-HOUSE”

Testimonial author
Ben Waterman
Co-founder, Strabo
Read the case study --->
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