In October, I had the absolute pleasure of picking the brains of Liz Painter and Mark Cann on how to do cold outreach that actually works.

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So many lessons to be learnt so do watch the full replay below but here is a sneal peak with your first steps to being successful at cold outreach:

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1. Prioritise: the niche segment of your audience who are your lowest hanging fruit. The better you know them, the more successful your outreach will be

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2. Benefit: "You, you, you not me, me, me." - always talk about them not your business, and ensure you understand what benefits your product/service brings to them

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3. Delivery: know the tools you going to use, the tactics you have in place, and the roll-out sequence

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If you’re interested in how to build out your marketing team as you scale your business, then check out this workshop I ran with Anthony Rose, Founder of Seedlegals: How to Build a Kickass Marketing Team.

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And, make sure you’re signed up to Power Up, my monthly newsletter full of tips to fuel your growth.

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