Why is a press kit important?

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• Journalists are time poor: help them find the right information
• How will they know the awesome things about you do if you don’t tell them?
• Key terms and outbound links support your SEO

In other words, help people to spread the word by helping them to find you and tell them all about you.

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So, what needs to go into a press kit?

A downloadable PDF containing the following:

1. About your company
   • Why what and how of your company
   • Key company facts
     • When it started
     • Size of company
     • Which markets you are in (or looking to expand to if you’re happy to share this information)
     • Awards and accolades
2. About your team
   • Your team members
     • what they do
     • any notable prior experience if relevant
3. Latest news
   • Latest features or company news in bullets
   • Case studies (notable brands that use your company and what they’ve previously said about your company - publicly or pre-approved)
4. Contact details
   • Who to contact and how
5. Press coverage
   • Links to previous press coverage (of all shapes and sizes, linking back to original pieces for SEO power - outbound links add authority to your Google ranking)
6. Artwork (downloadable JPEGs)

A great tip from Lucy Wern is to send landscape photos to get more column inches!

1. Logos
2. Product shots
3. Team shots

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