Navigating your first marketing steps can be overwhelming, especially when this isn’t your skillset and your market seems saturated with competitors shouting louder than you.

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Finding the right tools to build effective strategies can empower you to kickstart your marketing success, here are five of my favourite recommendations.

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Did you know that the benchmark for a start up’s marketing spend is 12-20% of gross revenue?

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5 marketing tools for your start-up

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1. Monday Marketing - the planner

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Monday allows you to keep track of everything all in one place so that you never miss a thing, cuts down your manual work and helps manage your deadlines. With the tools customisable to your needs, it is perfect for keeping up with and tracking tasks.

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2. Google keyword planner - the analytics

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One important thing to know is, data is crucial for start-ups and businesses in general. Finding out what your customers are searching, how they are responding to different services, lets you improve your own product or service. Did you know that Google processes over 3.5 billion searches a day? A quick Google search can tell you that 😊

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3. Otter.ai - the time saver

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Otter is one of the most popular speech-to-text apps in the world. It’s not perfect, but it’s fast, accurate transcriptions, speaker identification, and streamlined management tools are. Great for spotting the sticky points in your pitch that get potential customers excited or for transcribing workshops to quickly turn into blogs and social posts.

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4. Copysmith - the content creator

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Copysmith allows you to turn your keywords into various marketing campaigns to help promote your business in a time-saving manner. Struggling to come up with new ideas can be frustrating, which is why Copysmith does the heavy lifting for you.

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5. Scale Up, Tech Marketing Hub - the upskill and supporter

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The prices for hiring marketing agencies can be, well, pricey and if you have no idea how to approach marketing, this can be quite overwhelming.

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So if you’re a tech start up, Scale Up not only provides affordable pricing, it also provides effective tools and resources to fuel your marketing growth to reach your monthly targets and full potential.

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Check out some free marketing tips and strategies on the blog such as how to create content like a CMO and how to drive growth through cross-functional teams.

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