Getting ready to go-to-market?
Our marketing approach is insight-driven and growth-focused.
Before we can build a go-to-market strategy, we must first focus on understanding the audience.
We identify and prioritise your target audience and deeply understand their behavior and motivations.
We will build out a sustainable marketing plan focused on what works specifically for your target audience
We then work as part of your team to drive, optimise and scale your marketing, bringing in the right experts as and when they’re needed.
We don’t try to keep your business forever. The ‘out’ for our team tends to be when the business reaches Series A and / or the CMO is needed in a full-time capacity.
What our clients say
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Doubled revenue and website traffic
"Lucy has been our guiding star when it's come to our b2b and b2c marketing strategies.
She has been an amazing sounding board to ensure we are on the right path and ultimately helped create and implement our growth strategy.
This strategy has contributed to doubling our revenue and traffic to site from 2021 to 2022."
Rory Cramer, CEO and Co-Founder, HomeViews
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Reached business goals faster
"Lucy and the Scale Up team are core members of our team.
They have restructured and transformed our marketing team and the results.
Their depth of expertise in driving scale up growth has proven to be a high-yield investment into the future of Phoenix51."
Lee McQueen, CEO and Co-Founder, Phoenix51
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Built marketing team from scratch
“Lucy and her team have been fully engaged “Snuggsters”, bringing us top drawer marketing talent and taking real ownership of our marketing and overall business success.”
Robin Peters, CEO and Co-Founder, Snugg
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Much more effective than in-house
"We recently worked with The Scale Up Collective on building out our customer persona in more detail and improving our ability to reach out to our audience.
Found the team incredibly easy to work with and leveraging Lucy's years of experience on this basis was actually much more effective than bringing someone in full time on our budget.
Highly recommend!'
Ben Waterman, Co-Founder Strabo -
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Exceptional strategic marketing leader
"I have always loved working Lucy. She's an exceptional strategic marketing leader.
Effortlessly building and leading teams whilst understanding the data to build actionable strategies.
Her breed is extremely rare to find."
Seema Khinda Johnson, Co-Founder & COO Nuggets -
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Unlocked business potential
"Entrusting our marketing with the team at Scale Up Collective has probably been one of the best decisions I've made for my business.
They have helped me unlock a newfound confidence in marketing and my business's potential!"
Hind Al Khatrash, Founder, Leap Loves Green
How we work with you to scale from day one
STEP ONE:
Customer research to drive growth at startup rates
Traditional research projects are often out of financial reach for most startups. But a deep understanding of your target audiences' motivations and behaviour is essential to drive growth.
This is why we have brought research in-house and developed an effective approach to quickly identify and prioritise your key target audience and understand what will motivate them and what will stop them choosing your product.
We audit and analyse your current data and knowledge to hypothesise the key jobs your product does for customers and what would trigger the purchase. We then refine this with qualitative and quantitative research within and outside of your current customer base before building testing frameworks to continually optimise targeting and messaging.
STEP TWO:
360 sustainable go-to-market strategy
Without a strategy, many startups’ marketing is frenetic and ineffective, meaning their growth is stagnant.
We’ll build your go-to-market strategy for you, designed to drive traction and prove market-fit before you commit to an in-house team.
From experience, the brands that understand their target audiences behaviour, motivation and needs are the brands that scale quickly and sustainably. Therefore we start each project with a deep dive into your audience.
This informs our 360 growth marketing approach - from building your lifecycle metrics funnel to your content strategy - and includes guidance on building your marketing team.
STEP THREE:
Your fractional CMO
The Part-Time CMO was founded from the need of startups and scale ups for senior strategic direction and support without the full time salary.
We work within a number of teams as a strategic advisor, structuring and supporting their marketing, working with the board and fundraising.
We have a tight collective of experts that we can bring in as and when you need them - from SEO to design and web development.
We work with partners as your strategy and delivery team to scale quickly and build confidence before bringing in your permanent team.
